If you are a dealer
or distributor and want to carry Magic Worms products
we would be excited to have our products represented by
your company.
Please call 888-680-9676 for orders and product information.
John Bosselman - Owner Magic Worms LLC
Lower Price is not an Option
There are many strategies for competing against the big chain stores and price usually isn't one of them. Price is their advantage, or really, it's their buying power. They use buying power to offer lower prices. Don't get trapped by trying to out price the price kings. Instead.... be different.
Being Different
Don't offer the same products as the big chain store down the road. Sure, there are must have products that any fishing tackle pro shop must have, but minimize those products to the best size and colors. Instead offer different product lines that catch fish. This is where Magic Worms™ can give you an advantage. We offer very high quality products that are different and that offer great margin for your business. By carrying Magic Worms™ products into your store, you are setting the stage to better compete with the big stores.
Drive your Local Market
Don't let the big chain store drive your local market, instead be the driver! If customers are coming into your store asking for a new color or product that you don't carry, then you are not driving the local market. Sadly, this puts you behind the curve.
You know what's going on in your local market. Who the best anglers are; what is the best tournament circuit; what is the hot bit and what are the hot colors. Use that knowledge to drive the market away from what the big chain stores offer. Introduce new products and colors to your market and start driving! Magic Worms™ has those products.
Use Their Size Against Them
One thing about big chain stores is they are slow, very slow in adjusting to local trends. They have buyers who handle many stores. They have to order bigger quantities to get their discounts and vendors have to plan far ahead to meet the demands of the big chain stores. You on the other hand, by being smaller, have the advantage of getting a jump on the newer and hotter products. You can get those products into your store faster and drive your local market.
Magic Worms™ Can Help
Please call 888-680-9676 for orders and product information.
John Bosselman - Owner Magic Worms LLC
Dealer Strategies for Competing Against the Big Chain Stores
Lower Price is not an Option
There are many strategies for competing against the big chain stores and price usually isn't one of them. Price is their advantage, or really, it's their buying power. They use buying power to offer lower prices. Don't get trapped by trying to out price the price kings. Instead.... be different.
Being Different
Don't offer the same products as the big chain store down the road. Sure, there are must have products that any fishing tackle pro shop must have, but minimize those products to the best size and colors. Instead offer different product lines that catch fish. This is where Magic Worms™ can give you an advantage. We offer very high quality products that are different and that offer great margin for your business. By carrying Magic Worms™ products into your store, you are setting the stage to better compete with the big stores.
Drive your Local Market
Don't let the big chain store drive your local market, instead be the driver! If customers are coming into your store asking for a new color or product that you don't carry, then you are not driving the local market. Sadly, this puts you behind the curve.
You know what's going on in your local market. Who the best anglers are; what is the best tournament circuit; what is the hot bit and what are the hot colors. Use that knowledge to drive the market away from what the big chain stores offer. Introduce new products and colors to your market and start driving! Magic Worms™ has those products.
Use Their Size Against Them
One thing about big chain stores is they are slow, very slow in adjusting to local trends. They have buyers who handle many stores. They have to order bigger quantities to get their discounts and vendors have to plan far ahead to meet the demands of the big chain stores. You on the other hand, by being smaller, have the advantage of getting a jump on the newer and hotter products. You can get those products into your store faster and drive your local market.
Magic Worms™ Can Help
- We carry baits and colors that are unique and most importantly catch more fish!
- We have low minimum on initial orders and restocking orders. Get a few new colors in your store and see how they do without having to sit on large quantities of product.
- We will build custom colors for you and we will let you name the color. We only ask for a minimum of 800 baits be ordered. Usually 80 bags. If it is a hot color, you will sell it.
- If you help support local anglers and tournament circuits, we want to help as well. There is nothing better than a pro, tournament organization, pro shop and manufacture combination to drive a local market. Give us a call to see what we can do.
- Stock our shaky tail worm, our finesse worm, our drop shot worm and our straight tail worm and your customers will be happy you did!
Dealer
and Distributor Contact Information
Email Address
info@magicworms.net
Mailing Address
Magic Worms LLC
798 Main St
Clinton, MA 01510
Phone
888-680-9676
Email Address
info@magicworms.net
Mailing Address
Magic Worms LLC
798 Main St
Clinton, MA 01510
Phone
888-680-9676